Marketing Sweats
Bringing Rigor to Business Development with Brent Hodgins

Bringing Rigor to Business Development with Brent Hodgins

August 9, 2022

Marketing industry expert and Managing Director of Mirren Business Development, Brent Hodgins, explores the lack of consistency in business development and organic growth efforts. Brent has a pulse on all things agency-world and explores a variety of industry-related topics on this episode. 

Using Brain Science for Business with Diana Lucaci

Using Brain Science for Business with Diana Lucaci

July 22, 2022

A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.

B2B Sales and the Customer Experience with Tony Fuller

B2B Sales and the Customer Experience with Tony Fuller

July 8, 2022

Putting the customer first helped seasoned sales leader Tony Fuller move beyond just selling the product. Tune in to hear his take on sales, marketing, the customer experience and more.

Positioning Strategy & Organizational Design with Brian Kessman

Positioning Strategy & Organizational Design with Brian Kessman

June 24, 2022

Lodestar founder and principal consultant explains how he helps agency leaders refine their positioning strategy and redesign their operating model to balance the needs of their clients, employees and the business.

Empowering the Next Generation of Leaders with Peter Docker

Empowering the Next Generation of Leaders with Peter Docker

June 10, 2022

Peter Docker is passionate about enabling others to be extraordinary. His book, “Leading From the Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control,” is about lifting people up and preparing them to lead.

Community, Connection & Collaboration with Dr. Sheila Quirk-Bailey

Community, Connection & Collaboration with Dr. Sheila Quirk-Bailey

June 3, 2022

Dr. Quirk-Bailey is on a journey to promote equity and inclusion in higher education. As president of Illinois Central College, she joins other leaders to address the local talent shortage, fill gaps in the workforce and combat marketing challenges.

Evolving the Brand of a City with Dr. Rita Ali

Evolving the Brand of a City with Dr. Rita Ali

May 27, 2022

Mayor of Peoria, IL Dr. Rita Ali made history in 2021 as the first woman and first African American to be elected mayor of Peoria. She joined us to discuss her top initiatives to lead the city toward recovery, renewal and revitalization.

Rethinking the Pitch Process with Shannyn Lee

Rethinking the Pitch Process with Shannyn Lee

May 20, 2022

Managing director of Win Without Pitching shares how to shift the power in the sales process from the buyer to the seller. And how to have the confidence to let go of the typical pitch process.

The Evolution of Digital Healthcare with Jennifer Junis

The Evolution of Digital Healthcare with Jennifer Junis

May 17, 2022

Senior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7 as well as a B2B division that serves physicians, rural hospitals, employers and more.

Personal and Professional Development with Kathryn Spitznagle

Personal and Professional Development with Kathryn Spitznagle

May 16, 2022

Kathryn Spitznagle has made it her mission to foster the personal and professional development of leaders. Learn more about the interesting and practical tools she uses to help women millennials achieve their full potential.

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