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Marketing Sweats is an award-winning podcast by marketers for marketers. It leverages raw, real, nothing-is-off-the-record conversations with wildly eclectic industry professionals both near and far to dig into relevant, current, data-driven topics that are hitting the industry right in the proverbial gut.
Episodes
Monday Nov 14, 2022
Monday Nov 14, 2022
Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
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