Marketing Sweats

Marketing Orchestration with Scott Vaughan

Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.

Marketing Sweats Season 2 Introduction

This season we’re mixing it up…a couple parts marketers with a few parts business leaders, strategists and coaches. What you get is “real job” with “real life” issues – and a whole bunch of dots to connect.

Season 2 Trailer

Purpose, Potential and Endless Possibilities - Marketing Sweats Season 2. Listen in and get your sweat on.

7. Andy Montgomery: Five Brands Become One

Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.

6. Dave Lucas: Leaving a Legacy, and Starting Something New

Dave Lucas is an experienced digital marketer who has worked both client-side and agency-side, leading large-scale technology changes. With a recent career shift, Dave shares how he's leveraging his marketing background to take on his latest endeavor - starting his own company.

5. Jeff Bowman: Customer Experience at the Dealer Level

Jeff is the Chief Experience Officer for Titan Machinery, but Simantel met him years ago through our relationship with Caterpillar. Discover his thoughts on customer experience principles and the challenges around CX implementation.

4. Portia Mount: Philosophies on Marketing, Leadership and Life

Portia is the Vice President and Global Leader of Strategic Marketing at Ingersoll Rand. Listen to learn more about Portia's greatest marketing successes and challenges and what insights about leadership she's learned along the way.

3. Mandar Dighe: Brand Evolution at a Historical Company

Mandar is the Vice President of Marketing and Sales at The Knapheide Manufacturing Company in Quincy, IL. He shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.

2. Jessica Nunley: Global Marketing and Digital Transformation

Jess is the Global Marketing Innovation Manager for Caterpillar Global Constructions and Infrastructure. Listen in to hear Jess' take on global marketing and digital transformation in a high complex, B2B organization.

1. Mike Rowe: Authenticity in Marketing

In this episode, celebrity spokesperson, Mike Rowe chats about honesty and authenticity in business and life in general. From promoting skilled trades to working with Caterpillar, hear Mike’s take on why transparency is the key to connecting with people.