Marketing Sweats

Creating an Aligned Messaging Framework with Van Burnett

Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.

More Than Work: Building a Community with Jason Brown

Insights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they’re a strong community.

Shifting Gears and Tackling a New Challenge with Jane Olson

Jane Olson, Marketing Automation Consultant was hired to be an Associate Digital Strategist. But when Simantel landed the Cisco account, leadership knew she would be perfect for managing the marketing automation platform for their global instance.

The Power of Admitting Failure with Gena Killion

Director of Organizational Design, Gena Killion, takes pride in the way she retains and processes information. But at Simantel, she learned the power of failure – and the many positive outcomes of it – when she made the wrong decision on a major client’s campaign.

Developing an Interactive Tradeshow Experience with Alan Wilson

Senior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.

A Career Path to Self-Discovery with Clay Deal

Associate Media Director, Clay Deal didn’t take a typical career path to land in his leadership position at Simantel. As a two-time Simantelite, it wasn’t until he left the agency – and creating lifelong friendships – that he realized how special this place was to him.

Authenticity in Marketing with Jake Beyhl

Creative Director, Jake Beyhl is all about authentic storytelling. His passion for truth in advertising and pushing the envelope, along with a healthy dose of client trust, helped make the Caterpillar Dealer Technician Recruitment campaign a success.

When Work Gets Personal with Kelly Luttinen

Kelly Luttinen, Associate Content Director shares what it was like to help create a video for the OSF Healthcare Foundation to support fundraising efforts for ALS after losing her dad to the same terrible disease.

Continuing the Legacy with Chris Moehn

Executive Creative Director, Chris Moehn learned a lot from the agency’s founder. He’s played a pivotal role passing those values down through the generations and continues to help guide the direction of the brand and mentor many creatives along the way.

Bringing Rigor to Business Development with Brent Hodgins

Marketing industry expert and Managing Director of Mirren Business Development, Brent Hodgins, explores the lack of consistency in business development and organic growth efforts. Brent has a pulse on all things agency-world and explores a variety of industry-related topics on this episode.